Excited to share that I have successfully completed the Business Analytics: From Data to Insights certification program through Wharton Executive Education at Delivered in collaboration with program partner Emeritus: The K. P. Chao Professor; Professor of Marketing; Vice Dean of Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania, Research Interests: Marketing research methods, missing-data problems, psychometrics, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School, Research Interests: Pricing, social influence, social networks, Assistant Professor of Marketing, The Wharton School, Research Interests: Marketing analytics, data-driven design, decision support, preference measurement, Blended Learning Solutions for Organizations, Business Analytics: From Data to Insights, Digital Transformation for Senior Executives Program, Entrepreneurship Acceleration Program: Scaling Your Business, Fintech Revolution: Transformative Financial Services and Strategies, Marketing Manager (traditional, digital, or omni-channel) who aims to use analytics to improve marketing ROI, Business or Data Analyst who wants to gain expertise in marketing-specific applications such as regression analysis and conjoint analysis, General or Business Manager who wants to take a broad, customer-centric view of innovation for better decision making, Product or Brand Manager who seeks to explore analytics techniques to optimize the impact of their marketing investments. In this program, you will learn how to use AI concepts and tools to sharpen your analytics mindset and enable a fully digital business strategy. or get US$275 off with a referral, Enroll your team and learn with your peers. IEC in Sports Case Study: Apply Prediction Models In this course, four of Wharton's top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography leading to a very rich peer learning and networking experience. Determine the most favorable outcome for a business decision using decision trees in conjunction with optimization and simulation. About us. This course provides an overview of the field . Analytics can be valuable for nearly all industries . However, these sessions are always recorded, so you may view them later. professors, youll learn how data is used to assess what drives financial performance and to Working It host Isabel Berwick talks to Lynn Wu, a Wharton Business School professor and an expert on emerging technologies related to the future of work. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Learn how you can build data-driven decision-making skills with Wharton Executive Education's Business Analytics: From Data to Insights program. Identify effective methods for collecting data on customer behavior and use it to make better decisions for your business. Some programs include a final project submission or other assignments to obtain passing status. We have designed this program to fit into your current working life as efficiently as possible. Gain hands-on experience with machine learning. Yes. use data effectively to address business challenges of your own. Please connect with us via email for assistance. Questions like, how can analytics help you predict the future better? Take the opportunity to turn data into a competitive advantage. 6-8 hours per week, US$2,750 If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly. Candidates can use the email group-enrollemnts@emeritus.org for further information. Wharton's three-month online program Business Analytics: From Data to Insights arms managers and leaders with the tools needed to break away from the pack. Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. Whartons Duncan Watts discovered 17% of Americans consume television news from partisan left- or right-leaning sources compared to just 4% online. The special group pricing offers up to 20 percent discount. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. Candidates can join the Business Analytics: From Data to Insights online training by paying a fee of $2,750. . iD Fresh Food Case Study: Practice Using Historical Data Learn how to turn data into a competitive advantage for your organization, and in the process develop valuable skills that can help you reach new levels of success in your career. By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from Wharton & Emeritus about this program and other relevant programs. Learn more >. Time will be spent among a variety of activities including: The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. Why were stores either selling out of Time magazine or only selling a small fraction of their inventory? Write prescriptions for data-driven decision-making for your organization using optimization models. Special pricing is available for groups. Optimization Models The course includes case studies about media, consumer packaged goods, apparel, retail, technology, and financial services, concerning companies like Starbucks, Amazon, and Netflix. Consultants seeking to offer better insights to their clients that are based on the latest ideas in business analytics, and learn structured approaches of problem solving through analytics. Learn more. The Marketing Analytics program is designed to help you develop an analytical approach to optimize your marketing spends and make informed decisions. Correlation and Causation Nothing could be more valuable to your business education than the Wharton Business Analytics Specialization. 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Whartons three-month online certificate program Business Analytics: From Data to Insights provides managers and leaders an understanding of how analytics can help improve their decision-making process. Please email us with the details of the program you are interested in, and we will assist you. Learn how to turn data into a competitive advantage for your organization, and in the process develop valuable skills that can help you reach new levels of success in your career. Led by Prof. Christopher D. Ittner,. Artificial Intelligence for Business is an online program for learners seeking a competitive edge in emerging business technology. They also offer a chance to experience the Wharton culture. Weve sent you an email with enrollment next steps. Wharton's Lynn Wu discusses her research on how different organizational structures influence the use of data analytics to spur innovation. No surprise from Wharton, well teach you how to use financial analytic tools, but well also show you how to manage people through people analytics. A deferral request must be submitted along with a specified reason and explanation. The major challenge is first identifying the right business problem to solve, and then determine if. $79/month In 2018, 62.5% of leading blue-chip firms in banking, insurance, credit, and asset management said that their organization had appointed a Chief Data Officer (CDO), By 2021, 69% of employers expect candidates with data science and analytics skills to get preference for jobs in their organizations, Take full advantage of analytics to create effective data-driven business decisions, Model future demand uncertainties and predict outcomes of competing policy choices, Use hard data to make soft-skill decisions about hiring and talent development, Analyze financial data to forecast events, optimize operations, and determine strategy, Devise a plan of action for collecting, interpreting, and optimizing data. This information will be clearly noted in the program brochure. REGISTER. After filling the form, they will be directed to the payment page. This option is made available on the payment page and should be selected before submitting the payment. The program fee is noted at the top of this program web page and usually referenced in the program brochure as well. Start date: May 13. You have been invited to Business Analytics: From Data to Insights. Simulation Toolkit, Data Visualization and Interpretation How Data Analytics Can Help Deliver Social Good December 20, 2022 How Analytics Is Changing Finance November 29, 2022 Beyond Business: Humanizing ESG December 13, 2021 Find available business and data analytics courses and programs offered at Wharton at the undergraduate and graduate level. What I aspired in my journey Formulate your production and marketing strategy over the next four years, and learn the impact of your decisions. Data presents an invaluable opportunity for firms to innovate, but only if they know what to do with it. I agree to the processing of my personal data, including its transmission to the Provider of this course. Business Analytics: From Data to Insights. And how can analytics help you make better business decisions? How Data Analytics Can Help Deliver Social Good December 20, 2022 How Analytics Is Changing Finance November 29, 2022 Beyond Business: Humanizing ESG December 13, 2021 This program will help you look at data and identify insights, improve your ability to make predictions for the long term, and prescribe future actions that help make better business decisions. Merck Case Study: Build a Decision Tree In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts. Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. The deadline for the Business Analytics: From Data to Insights course is available on the website. Privacy Policy. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. about how to make data-driven decisions to a real business challenge faced by global technology Gain in-depth knowledge of business analytics tools and strategies to make data-driven decisions with the Business Analytics: From Data to Insights course. Please contact your program advisor, or email us for details. After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. According to a 2020 Sisense COVID-19 survey, 55% of companies used data to improve efficiency during the pandemic while 47% relied on it to improve customer interactions and 45% used it to predict business outcomes. In this program, you will learn how to use AI concepts and tools to sharpen your analytics mindset and enable a fully digital business strategy. Delivered through a combination of video and live online lectures, Learn through individual assignments and feedback, Delivered through a combination of recorded and live video lectures, 4 Live Teaching Sessions by Wharton Faculty. Discussion: How Does Your Company Collect Data? APPLY NOW Passing Criteria Please contact me to discuss my learning needs. Philadelphia, PA 19104. ai-analytics@wharton.upenn.edu. They have also authored books on business analytics such as Customer Centricityand The Customer Centricity Playbook. Earn a digital Wharton certificate upon successful The Business Analytics: From Data to Insights program allows the candidates to get an experience of the Wharton culture through the lectures. Every modern business must #articulatestoryline through #evidencebasedpractice and #businessanalytics supported by #data . Harness the power of machine learning for better decision-making. Forecasting, Regression Analysis Analytics at Wharton brings together eight programs at the School - AI and Analytics for Business, Computational Social Science for Business, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, Wharton Research Data Services, and Wharton Sports Analytics and Business Initiative. Thats what Whartons Business Analytics Specialization is all about. Business Analytics. View Brochure_Wharton_Business_Analytics_03_May_19_V36 (1).pdf from ACCOUNTING 22:010:603 at Rutgers University. How has Kohl's been using analytics for smartphone targeting? Leadership & Management Certificate Program (Wharton Executive Education) 6. Deepfake scams are becoming more common, thanks to a number of free deepfake apps that are just a Google search away. Truly | 49 comments on LinkedIn We encourage faculty members around the globe to participate. Interested in exploring other Wharton Executive Education programs? Vanderbilt Medical Center Case Study: How to Improve Predictions In this course, Whartons top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few.