In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. Changing pictures of the political sphere have a deep impact on the aviation industry scene. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. grand wailea pool menu; under armour ignite slides waterproof. Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" EasyJet British Airways Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. London Gatwick Airport. 10. School Number: 110131060 Powerful Essays. [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. Motivational and inspirational [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. As the employees watch the owners behaviour all the time. Customer service [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. You also have the option to opt-out of these cookies. 2 Brief history of KLM 3 [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. These were flown on two routes: Luton to Glasgow and Edinburgh. Easyjet Case Study. easyJet is one of the world's most successful low-cost airlines. British Airways Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. EasyJet has a unique geographical location because it was born in England. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). Better Essays. [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. London Gatwick Airport [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. What are three ways that railroads affected the economy? Easyjet is a low-cost airline with headquarters in Londons Luton Airport. but lacking of traditional service. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. 3.1.2 Allowances 4 should consider the following legal factors when exploring a new market. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. The company sells its own tickets directly to the user trough the Internet, Premium The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. "Stakeholders of easyjet" Essays and Research Papers. Premium With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium 4 How does easyJet affect the environment? Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Travel Transport and Logistics Airline, MARKETING RESEARH PROJECT Marketing Finally we apply these experiences to our job in the future. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. The two organisations I will be looking at are Tesco and Macmillan. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . Competition This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. They influence the companys decisions as they are the main say of it. [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). They contracted to buy 12 brand new 737s from Boeing in 1997. Environmental impacts 9 Stakeholder analysis, Stakeholder Relationships With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Trade union Airline 1. 3.5 Process 9 The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium It does not store any personal data. This had a negative impact on customers, EasyJet has . Premium 3.7.1 Management 11 1.4 Research objectives. Which two stakeholders will this cause conflict between? Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. The first aircraft, an Airbus A320, was re-registered as OE-IVA. It currently uses the slogan "This is Generation easyJet". Free EasyJet Essay Topic Generator. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf easyJet Plc engages in the provision of passenger airline and carrier services. 1. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". In the early 2000s McDonalds saw for the first, Premium In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). This gave the airline some time to evaluate the feasibility of operating these larger aircraft. US Airways. To have happy customers a firm ha sto create expectations and meet them. Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. . Emissions trading The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. Good Essays. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. Stakeholder [15 marks] Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. The airline modernised the building and painted it orange. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Which stakeholders are critical to the business? Case Study easyJets $500 Million Gamble [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. Despite the global recession the Easyjet is making significant profits. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. Here is a useful summary: Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. Strategic management, Stakeholders We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). Competition easyJet The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. Practical Legal Skills R. Hyams, S. Campbell. Since its launch the site had taken more than 800000 bookings by March 2000. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. [53] It also announced its first annual loss during the 25 year history of the company. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. EasyJet's biggest shareholder, the . "Easy Jet" redirects here. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. The cookies is used to store the user consent for the cookies in the category "Necessary". References 16 That resulted in heavy post-tax financial losses of 21.5million in February 2022. Originally . Answer (1 of 4): A number of these stakeholders can be Identified. 1 minute read. OPPORTUNITIES Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Shareholder Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. we will get information about EasyJet from the textbook and the Internet. Its theory might affect the perception of air travel with the vision of building a customer focused brand. Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. Marketing A2 US Government and Politics A.J. 3.1.3 Discounts 4 [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Low-cost carrier Thomas Reynaert, Managing Director, Airlines for Europe (A4E) [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. These cookies will be stored in your browser only with your consent. for only $11.00 $9.35/page. [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. Airline 3.1.5 Credit terms 5 This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. Global Politics A. Heywood. [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. With Nike being a huge, Premium These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Low-cost carrier Airline Executive Summary 1 Previously EasyJet had only operated from Berlin-Schnefeld Airport and Berlin-Tegel Airport, where EasyJet had taken over some of Air Berlin's old services. As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. for only $11.00 $9.35/page. Management Airline, Impacts of Tourism Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. Employees - they want to be . 5. ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. Collect and evaluate economic factors which might influence EasyJet general business environment. easyJet EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. [85], EasyJet serves 136 destinations (as of February 2019). [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. It was claimed to possess improved fuel efficiency over contemporary airliners. Therefore it has to be differentiated with marketing processes. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. Avianca, the characteristics of this category of product. Low-cost carrier Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. Stakeholder analysis [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. Economical impacts 6 and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. EasyJet derives the most from the perceived quality. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%.